•select the key words: the process of analysis and search that leads to the definition of key words, is the most important stage in any campaign, and when they are properly selected, will be the same type users when they use search engines to find information of interest.
•Elegir a good URL visible: as in any other aspect of advertising and design, we must not forget is that reach the user, there is no point in having behind a striking design or a multi-million dollar campaign if really user cannot remember and identify the URL with our product.
We have several factors to select the key words of the campaign and to design a good display URL.
This has been my contribution today.